Sorry, but you either have no stories or none are selected somehow.
If the problem persists, check the browser console, or the terminal you've run Storybook from.
Voice and tone arise from the relationship with users. Connecting with users, building trust, and gaining users' loyalty are some of the results of adapting a specific voice and tone strategy. It's important for everyone who writes customer-facing copy to use consistent voice and tone.
Need to create clear and concise UI text for Talend cloud applications? Unsure which term is the right one to use? Read up or search this (in progress) doc to find answers. If you don't find what you need, feel free to contact us.
Interesting article about UX writing: https://tubikstudio.com/user-experience-tips-ux-writing/
It reflects the personality of Talend apps, which is usually described in adjectives, for example:
What type of character speaks to your customers through the UI? What spokesperson brings our products to life and communicates what makes Talend special.
It is how the voice changes in different situations: emotional dimensions of voice. It's how the content “speaks” in slightly different ways depending on the audience, specific points in user journey, or subject matter, just like people do.
How do we sound to our customers? If Talend were a person, how would you describe them?
Check this NN/G group article about the impact of tone of voice on the brand's perception https://www.nngroup.com/articles/tone-voice-users/